June 23, 2024

A New (No-Makeup) Lift to Wake Up Your Eyes

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A New (No-Makeup) Lift to Wake Up Your Eyes

Written by: Jean Godfrey-June

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Published on: March 19, 2023

GP posing

Introducing an eye cream that’s every bit as active as other skin care—with a color-correcting no-makeup lift to wake up your skin. “If your skin looks great, you don’t need makeup,” says Gwyneth, who’s barefaced (and glowy) most days at the office.

But because our eyes are the first place to show tiredness, not to mention sun damage and aging, eye makeup—specifically concealer—was a must for many of us. So we wanted an eye cream that did something—something that made us look noticeably fresher and more awake right away (with or without makeup) and delivered serious long-term results to make a real difference over time.

Vitamin C is one of our most-loved skin-care ingredients—the skin-protective antioxidant’s effect on skin tone and texture is remarkable. So centering an eye cream around active levels of vitamin C made powerful sense to us: Dark circles, wrinkles, and puffiness could all do with a dose of it, for sure.

  1. goop Beauty goopglow Vita-C Brightening Eye Cream

    goop Beauty
    goopglow Vita-C Brightening Eye Cream
    goop, $58/$52 with subscription

    SHOP NOW

For even more skin support, we added a plant-based retinol alternative to help smooth the look of wrinkles, firm, and lift skin; vitamin B3 (aka niacinamide) and colorless carotenoids sourced from tomatoes to luminize; caffeine to depuff; and glycerin and amino acids to moisturize. To bolster its potent brightening action, we added an invisible splash of tint plus micro-illuminating pearls to help color-correct dark circles, no matter what your skin tone.

The cream also had to sink in easily, delivering moisture without clogging pores, and work brilliantly under makeup. (It’s silky and light, plumping the look of wrinkles and smoothing texture.)

Engineering all these results from a clean formula definitely took some work, but it was worth it: The light gel-cream delivers benefits (for dark circles, puffiness, the look of wrinkles) that you can see right away, and they build over time—it’s the ultimate no-makeup dream cream.

woman posing

women using eye cream

Okay, this stuff is incredible. We took an ingredient we know works and put it where many of us really need it: under our eyes. And if your skin looks this great, you don’t need makeup.”

instant visible benefits
benefits

The Lifting, Firming, Brightening Results Build Over Time

All the instant benefits compound with repeated use, for noticeable improvement in the look of brightness, puffiness, wrinkles, and dryness in the future (as well as firming and lifting).

tip: ConsistenCY is everything

The results build over time, so smooth it on at least once a day and keep at it.

“The results are hard to believe—I got a subscription as soon as they were available.”
—Gwyneth

Consumer Results (and Before-and-After Shots)

Right away, after one use, people noticed a difference; after weeks, the benefits increased.

100%said their eye area looked healthy and glowing.*

94%said the cream helped blur lines and wrinkles.*

97%said their eye area looked brighter and less dull.*

100%said their eye area felt hydrated.*

before

before

after**

after

*Based on a four-week third-party consumer-perception study of 33 women between the ages of 32 and 63.

**Unretouched images from an eight-week clinical study of 29 women between the ages of 32 and 63.

Why It Works: Next-Level Clean Ingredients

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For Color-Correcting

A subtle tint and micro-illuminating pearls help even and smooth discoloration—no matter what your skin tone.

check mark

For Dark Circles and Brightening

Colorless carotenoids from the tomato plant and niacinamide (vitamin B3) work together for noticeable results.

check mark

For Smoothing the Look of Wrinkles

Phytomimetic vitamin A, a nonirritating plant-based retinol alternative, helps smooth the look of lines and lift skin.

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For Depuffing and Moisturizing

Caffeine helps depuff, and amino acids and glycerin moisturize beautifully without clogging pores.

How (and When) Do I Use It?

  1. RIGHT after serum, before moisturizer

    Morning and evening, give the rest of your face the brightening, renewing, protective benefits of vitamin C, then dab on the cream.

    goop beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
    goop beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum

    GOOP BEAUTY
    GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
    goop, $125/$112 with subscription

    SHOP NOW

  2. BEST makeup Artist trick

    Always put on eye cream a few minutes before concealer: It plumps away the look of wrinkles and smooths skin for the most natural look.

    saie Hydrabeam Brightening + Hydrating Under Eye Concealer
    saie Hydrabeam Brightening + Hydrating Under Eye Concealer

    SAIE
    Hydrabeam Brightening + Hydrating Under Eye Concealer
    goop, $26

    SHOP NOW

  3. You can layer oil on top

    If your skin is really craving moisture, pat on this nourishing oil for supple, beautiful skin.

    goop beauty GOOPGENES All-in-One Super Nutrient Face Oil
    goop beauty GOOPGENES All-in-One Super Nutrient Face Oil

    GOOP BEAUTY
    GOOPGENES All-in-One Super Nutrient Face Oil
    goop, $98/$89 with subscription

    SHOP NOW

GP using eye cream
GP using eye cream

“Okay, this stuff is incredible.”

Related Reading

Tired of Looking Tired?

Why Vitamin C Serums Make Skin So Glowy

Could Your Skin Use a Little (Fixing, Restoring) Extra?

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