Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

3 min read

Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan is an award-successful editor with more than 20 many years knowledge in journalism. Owning introduced his tech journalism vocation as editor of Arabian Computer system Information in Dubai, he has because edited an array of tech and electronic advertising publications, such as Laptop Business enterprise Evaluate, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


Customer intelligence organization Acxiom has prolonged its Salesforce observe to guidance makes in reaching their unique enterprise targets with Salesforce Information Cloud.

The Salesforce Details Cloud utilizes actual-time info to produce hugely personalised consumer ordeals across gross sales, support, promoting, and commerce that continuously adapt to changing purchaser info and desires in actual time.

These days, customers hope personalisation in their interactions with brand names. In truth, consumers are far more most likely to do small business with a company if it features more tailored encounters. Organisations that excel in personalisation crank out 40% more earnings than all those that really do not. Nevertheless, facts remains siloed for most organisations, with organisations employing 976 independent purposes on common. Acxiom is now aiding companies making use of Salesforce Facts Cloud maximise the worth of the platform and just take edge of a true-time unified look at of their customer. By breaking down silos and activating insights across all departments and platforms, corporations can drive client intelligence to make more informed choices and boost personalisation, customer experience and engagement throughout channels.

Acxiom’s qualified group of Salesforce industry experts can aid in the implementation, procedure and optimisation of Salesforce Data Cloud choices in 3 critical ways:

  1. Information Very first Solution – Acxiom knowledge enrichment can help manufacturers cut down knowledge prices tied to scalability as demands adjust and improve, raising conversions and return on promoting financial investment.
  2. Operational Effectiveness – Fixing today’s problems with an eye for tomorrow, Acxiom makes sure very long-term feasibility and continuity to achieve preferred results, averting pricey rebuilds.
  3. Scaling – Knowledge in running tough resourcing requirements as they come up and augmenting teams to deliver further matter make a difference skills.

Mike Menzer, EVP and GM of Acxiom Global, reported: “We are thrilled to be supporting enterprises see the most worth from the Salesforce Details Cloud.

“The Salesforce Data Cloud is a game-changer for authentic-time buyer engagement as it allows brands to generate excellent customer experiences by connecting disparate pieces of its ecosystem into a solitary strategic facts asset. Acxiom’s customer intelligence encounter suggests we recognize the worth of modern-day personalisation, collaborating across various stakeholders to activate new use instances for our purchasers.”

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Tags: Acxiom, promoting, Salesforce

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