You should pay close attention to the visual design of your Amazon product listing because about 75% of online customers rely on high-quality product photos. A product’s visual components are essential, and without a strong image, you will not attract many potential buyers.
The Amazon product listing image design takes up most of the page, and there is a lot of white space in these photos. This is because enhancing the user experience is the Amazon’s top priority. Therefore, you should apply a high level of emphasis to all of your product shots.
Amazon Product Image Optimization
Selecting images to optimize your conversion rate is known as Amazon Product Image Optimization. Selecting the ideal images will motivate customers to take action. Like other optimization techniques, such as Search Engine Optimization, your ultimate objective is to satisfy the minimal standards set forth by your platform.
Basic Amazon Listing Images Requirements
Relevance should come first when choosing photos for your product offering. To comply with Amazon’s listing criteria, your photo must capture the product and title appropriately. The following are the standards that apply to product images:
All Amazon Product Images
To make it easier for Amazon customers to identify what they are buying, your product should occupy 85% of your image. The longest side of your image should preferably be between 1600 and 10,000 pixels. You can select 500 pixels on Amazon, but a smaller image will reduce the zoom quality. Your images must meet one of the following file types: JPEG, TIFF, or GIF. Amazon’s preferred file type is JPEG; animated GIFs cannot be uploaded.
Moreover, no pornographic content—including nudity or anything sexually suggestive—is permitted, and your photos cannot have jagged edges or other poor-quality problems like pixelation or blurriness. If you offer swimsuits, undergarments, or other form-fitting apparel, your products cannot stand alone, and you should not use child models anywhere.
You are not permitted to mention Amazon, its trademarks, or any of its variations in any of your images, nor are you permitted to use any Amazon badges.
Primary Product Image
A competent photographer must take your primary photo with a white backdrop (255,255,255). You cannot use a graphic or illustration for the main picture in your product photograph, nor may you incorporate props or accessories that are not part of your product.
Your primary image must depict the entire product without cropping any parts, and it may only be taken from one perspective. Unless you are selling men’s and women’s clothes, there should not be any models, and your things need to be photographed flat. Any part of a mannequin cannot be shown in the apparel photographs, and if shoes are being sold, they must be angled 45 degrees to the left.
Amazon Listing Image Dimensions
Dimensions have a significant role in the requirements for product images. However, Amazon’s minimal dimension criteria fall somewhat short of what you ought to aim for. Although Amazon requires a minimum image size of 500 pixels, larger images are nearly always advised. The ideal pixel range for length-wise picture limits to be eligible for zoom is 1000–1600 pixels. About 2000×2000 pixels is the ideal image size because it provides good detail.
Images with a higher resolution are nearly invariably of better quality. However, most consumers who see your products probably do so on mobile devices. Primary images should, therefore, be of the highest calibre possible. Secondary photographs do not meet all of the requirements, though. You should make sure you have adequate room to store everything you require.
Other Essential Considerations
Nine graphics can be uploaded in all—one for your primary product image and the other eight for supplemental images. The videos you decide to submit will be included in your total graphics. This holds for however many different kinds of images you decide to share.
For product sellers, Amazon offers many additional advice, such as ensuring your image is 72 dpi (dots per inch). This precise format must be used for your product image file name: Product ID, period, variant code, period, file extension, and make sure you stay in RGB format to avoid problems with colorization. It would help if you also promoted diversity in your product offerings by featuring individuals of various racial backgrounds, age groups, physical abilities, and body types. This will guarantee that your brand appeals to a broad audience.
Furthermore, ensure that the model’s hair reflects the company’s personality. This is because revealing a small amount of hair can significantly enhance brand recognition. However, showcasing your goods in many styles is another way to foster creativity if it can be worn in several ways.
Generally speaking, simplicity is best when utilizing text. Do not write more than five words if you are not making an infographic. You can increase that word count to roughly twelve if you have a title and subtitle. The text’s primary purpose should be to clarify anything unclear. But you can also draw attention to readily apparent items. Using product photos to ensure your customer knows what you are selling is a great idea. The buyer may observe how simple it is to use or wear the product by looking at the text in the product detail photo.
Avoid using frames on product photographs at all costs because of the restricted area you have available. Frames can help direct the viewer’s attention to your image’s main features, but another image in your list can also accomplish this. You should be selective about your room and refrain from placing useless items in there because you do not have a lot of space.
Method of Uploading Photos Through Amazon Seller Central
You have the option to upload images through new or current items. Seller Central’s “Add a Product” function allows you to add images to new products. After clicking here, you will see an offer tab, which will direct you to the URL for “Photos of Your Item.”
You can then select to upload pictures from an existing folder. Organizing your photographs is advisable to have a particular folder among several subfolders. This saves you from having to search through many folders to find what you are looking for.
To include images in an already-existing product, select the “Product Detail Page.” Additionally, you can upload via the listing loader, which allows you to upload several inventory pieces at once. However, the listing loader is unique to uploads of new products.
Conclusion
There is a wealth of information in the field of image optimization. A broad knowledge of numerous topics is crucial while operating an online store on Amazon. However, having great photos is just one aspect of the fight.
The remainder of your fight is data-driven, which includes Amazon copy writing services. Knowledge frequently results in fresh concepts for your product photos. So, you may provide your Amazon firm with a competitive edge with unique abilities and excellent images.
For more detail visit at Amazon Copywriting Services