Atlassian offers Jira Product Discovery in open beta release • TechCrunch

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Bonjour, crunchy folks!

It was a little bit of a tense early morning at TechCrunch HQ this morning: The information broke that the organization that owns TechCrunch, Yahoo, introduced it is laying off 20% of its staff members, as Amanda noted. It looks the layoffs are primarily on the promoting tech facet of the enterprise, so hopefully the TechCrunch team’s employment are secure — but this is tech layoffs hitting seriously near to residence, with 1,600 coworkers shuffling on to new pastures. May well you all uncover new employment possibilities shortly, colleagues!

Our highlighted Black Historical past Month go through currently is bell hooks’ Yearning: Race, Gender, and Cultural Politics, a selection of her early cultural criticism pieces from the 1980s. It is an incredible collection of essays about the oppressive buildings of domination. It is also seriously bloody depressing to realize how a lot of this is however relevant these days, 30 to 40 decades just after the essays were to start with penned.

Christine and Haje

The TechCrunch Best 3

  • Risk-free and seem: DoorDash unveiled some new basic safety options for its supply motorists that consist of decreased notifications and a way to allow consumers know that the driver is in the center of a journey. Ivan has additional.
  • Seem what is in open up beta: Atlassian’s Jira Item Discovery, a tool for helping engineering and company groups prioritize and collaborate on new products concepts, is predicted to be open to a standard viewers in the upcoming three months, Frederic writes.
  • Flying superior: Haje points out the options of the new DJI Mini 2 SE ultraportable drone and why he’s bewildered about the naming of this individual products.

Startups and VC

Above 90% of cybercrime pursuits that guide to financial fraud or id theft start with an email impersonation, commonly identified as phishing and spoofing, Tage experiences. Sendmarc just raised $7 million in Collection A funding to offer you persons and corporations e-mail defense from these assaults and typical e mail impersonation.

Recall the piece we revealed about how a feature doesn’t make a organization? Twitter reported that the primary API tier will charge $100 for every month, killing off hopes of hobbyist Twitter bots and a bunch of modest small business use circumstances, Ivan experiences.

Today was a hell of a day of information on the website, so alternatively of our usual 5, we’ve obtained 7 tales for you, ranging from fintech to NFTs to mushroomy meat (or meaty mushrooms).

4 video clip material suggestions for your startup’s advancement promoting

mobile phone mounted on mini tripod with blank screen isolated on yellow background. copy space

Picture Credits: ronstik (opens in a new window) / Getty Photos

If your promoting approach doesn’t involve TikTok, YouTube Shorts, or Instagram Reels, well, can you truly contact it a advertising and marketing approach?

Video clip content is critical for driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber and Chime) shares 4 techniques for finding started:

  • Leverage creator marketplaces
  • Deliver quick-form movies
  • Make long lasting creator relationships
  • Cross-pollinate your films

“If you’re moving into 2023 without having a video clip written content system for your startup, you will be missing out on a sizeable source for making brand name consciousness and achieving more people,” writes Martinez.

3 far more from the TC+ crew:

TechCrunch+ is our membership system that will help founders and startup teams get ahead of the pack. You can sign up in this article. Use code “DC” for a 15% price reduction on an once-a-year subscription!

Big Tech Inc.

Perfectly, as you study from our introduction, we are reeling from Yahoo’s announcement that it is laying off 20% of workers. Amanda has more on that. But that was not the only negative information hitting the tech scene these days: Frederic reports that GitHub, owned by Microsoft, is laying off 10% of its personnel by means of the close of its fiscal year and likely absolutely remote. Meanwhile, Paul writes that developer functions big GitLab is cutting its staff foundation by 7%.

And we have 4 extra for you:

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