Using digital channels to market products or services through the internet is known as digital marketing. It is the best way to reach your target audience. People have now moved to mobiles, tablets, iPads and laptops. They spend most of their time on the internet these days. As a business owner, one can hire a digital marketing company to achieve greater heights of success.
Tracing the History of Digital Marketing
The term digital marketing was first coined in the 1990s. It was the time when the internet came into existence. The digital age began with the development of the Web 1.0 platform. People could effortlessly find the information they needed to know on the Web 1.0 platform. Today, digital marketing services in London and the entire world are working to boost brands and businesses online.
The digital era saw a transition when the first clickable banner was launched in 1993. Advertising through banner ads began and by 1994 advanced technologies entered the digital arena. Yahoo too was launched in 1994. Founded by Jerry Yang, Yahoo got around one million clicks during the first year. In 1996, more search engines and digital tools were launched. Businesses started optimising their sites to rank higher in search engine rankings. Today, by hiring a digital and SEO company in London, one can exponentially grow their business.
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Google, MSN & Yahoo were Launched
1998 was a significant year for the growth of digital marketing as it was the birth year of Google. MSN search engine was launched by Microsoft and Yahoo web search too came into existence. The internet bubble bursted two years later and the digital arena was taken over by giants. Lesser known search engines soon lost into oblivion.
Social Networking Platforms
Next, social networking sites started emerging. The first one was MySpace and LinkedIn began in 2002 while WordPress in 2003. Next year in 2004 Facebook too arrived. New ways of marketing products and services came into existence. A new chapter began in the history of digital marketing.
This was the time when mobile text messaging marketing reached its peak.
It was in 2006 that the traffic of search engines surged to approximately 6.4 billion in one month. MSN was closed by Microsoft with the launch of Live Search in competition with Yahoo and Google.
Web 2.0 Came into Existence
Web 2.0 came into existence and with this people’s active participation on the internet began. On Web 2.0, users can connect with other users and even interact with businesses. Internet overflowed with information and numerous channels for digital marketers came into existence.
Soon the cookie technique was developed, it is used to track browsing habits and internet usage patterns of the net users. User habits were recorded to customise marketing ads and digital promotions. Over the years, cookies have changed and today they are coded to collect user data in numerous ways. The user data collected is utilised by marketers.
Later, a time came when Amazon’s ecommerce marketing increased and sales surpassed the expectations of marketers. WhatsApp, Snapchat, Tictoc and Instagram further increased the mobile app culture.
With time, businesses have started tapping into the power of social media platforms for marketing their products. Most people today spend their time on such platforms. Marketers have started using Facebook, Instagram, Twitter (X), LinkedIn and more for advertising. Followers on Facebook and Instagram started buying products online.
Today, digital marketers are using Google Ads, Facebook, Instagram Ads and other platforms to market and promote their brands online. It is high time to seek the services of a social media, SEO company and digital marketing agency to create a winning digital marketing strategy for your business.