May 26, 2024

“I’m not gonna do a Bronco”

If you happen to be ready for Normal Motors to start a rival to the present Ford Bronco, the boss of GM has some lousy news.

“I am not gonna do a Bronco,” GM president Mark Reuss stated in a the latest interview with The Travel. At least, not one particular run by an internal-combustion engine.

2023 Jeep Wrangler Rubicon 20th Anniversary Edition

2023 Jeep Wrangler Rubicon 20th Anniversary Edition

Although the Bronco has been a profits accomplishment for Ford, and the rival Jeep Wrangler continues to be a brilliant location for Stellantis, Reuss said he is not intrigued in currently being “late to the party.” Launching a Bronco rival now would power GM to engage in catch-up to its Detroit rivals.

Reuss also expressed problem about the impression of a new physique-on-frame off-roader on GM’s Corporate Average Gas Financial state (CAFE) standings, saying Ford has to offer autos like the Maverick hybrid pickup truck to stability out the substantial number of non-electrified designs in its present lineup. He would not want to put GM in the exact same posture.

2024 GMC Hummer EV SUV

2024 GMC Hummer EV SUV

That won’t indicate GM is finding out of the off-highway recreation. In the job interview, Reuss didn’t dismiss the idea of an electric powered off-roader. GM has previously staked a assert on this strategy with the GMC Hummer EV, which is based on the Ultium component set the automaker plans to use for a vast range of EVs across its models. So instead of copying rivals, an electric powered off-roader would be in preserving with GM’s over-all approach.

GM is reportedly mulling a mid-sizing Hummer product that would probable be a better Bronco rival than the existing Hummer EV, which stretches virtually 217 inches weighs a lot more than 9,000 pounds in pickup variety. With Jeep established to start its Wrangler-like Recon EV in 2024 that would, in a reverse of the present-day condition, leave Ford as the only Detroit automaker without an electrical off-highway SUV.

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