Digital marketing has become a powerful strategy for businesses today to promote brands and reach more people. Yet, not many has the expertise to market products and services using digital channels. Base2Brand stands out in the industry for providing results driven digital marketing services in Chandigarh.
They offer services such as search engine optimization (SEO), pay-per-click (PPC) services, email marketing, social media marketing, content optimization, YouTube marketing and web design and development. They combine their extensive experience and professional skills to provide you with the best. In this post, we will look at two of the highly effective digital marketing services provided by Base2Brand, which are SEO and PPC management services.
Pay-per-click (PPC) advertising
This is a type of digital marketing in which advertisers pay a fee each time their ad is clicked, usually on search engines, social media platforms, and other websites. PPC advertising is a targeted approach to advertising which is an effective way for businesses to drive targeted traffic to their website, increase brand awareness, and generate leads and sales. This differentiates it from the traditional methods of advertising, such as print or television ads, which are shown to a broad audience regardless of their interests or needs.
How Pay-Per-Click Advertising Works
PPC advertising works by placing ads in front of users who are searching for specific keywords related to your products or services. When a user clicks on the ad, they are directed to the advertiser’s website, and the advertiser pays a fee to the advertising platform
Benefits of using Pay-Per-Click Advertising
Targeted Advertising: PPC advertising allows businesses to target specific keywords, demographics, and locations, ensuring that their ads are shown to the right audience. This targeted approach can lead to higher click-through rates (CTR) and conversions.
Measurable Results: B2B provides detailed metrics, such as CTR, conversion rate, and cost per conversion, that allows businesses to measure the effectiveness of their campaigns and make well-informed or data-driven decisions.
Cost-effective: PPC advertising is cost-effective because advertisers only pay when a user clicks on their ad. This pay-as-you-go model ensures that businesses get the most value for their advertising budget.
Quick Results: PPC advertising can drive traffic to a website quickly, unlike SEO, which can take months to see results. This is especially beneficial for businesses that want to promote a time-sensitive offer or event.
Brand Exposure: PPC advertising can increase brand exposure, even if users don’t click on the ad. This increased visibility can lead to increased brand recognition and customers
PPC Channels that Base2Brand Works With
-
Google Ads
-
Facebook Ads
-
Instagram Ads
-
LinkedIn Ads
-
Bing Ads
-
Native advertising
-
Display advertising
-
Other Paid Social Channels include Twitter, Quora, Reddit, etc.
Search Engine Optimization (SEO)
Likewise, SEO is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase the quantity and quality of organic traffic to a website.
What does SEO cover?
Local SEO
Ensures improvement in website or online presence for location-based searches to increase visibility in local search results. As the best digital marketing agency in Chandigarh, Base2Brand ensures your business can be found on Google Maps and on the front page of local searches by potential customers, especially those in your area. They also help in Building local citations and backlinks from other relevant websites, ensuring website architecture is user and mobile-friendly.
Keyword research and targeting:
Identifying the most relevant and valuable keywords that users are searching for related to your business or industry and strategically incorporating them into website content and metadata.
On-page optimization:
Ensuring that website content and structure is optimized for search engines. This includes, page titles, meta descriptions, header tags, image alt tags, broken link optimization, schema implementation, SEO landing pages, ZML sitemap, Anchor text and many more that makes the website more relevant for users.
Off-page and external SEO services offered by Base2Brand
B2B offers off-page or external services that give numerous advantages to your brand such as ;High quality link building, Link Earning, Guest Posting, Content Promotion, Penalty recovery and many more. These makes your website more authoritative and trustworthy
Technical optimization:
refers to the process of optimizing the technical aspects of a website to improve its ranking on search engine results pages (SERPs). It involves identifying and addressing any technical issues that might be preventing search engines from crawling, indexing, and understanding the content of a website. Technical SEO Ensures that your website is technically sound. This includes page or site speed, mobile responsiveness, internal linking, HTTPS, server issues, metadata, code optimization, image tagging, website architecture and many more.
Conclusion
Outsourcing Base2Brand for your search engine and pay-per-click advertising needs proves to be an effective way for your business to drive targeted traffic to their website, increase brand awareness, and generate leads and sales. Their services are also results driven, transparent and budget friendly.