Do you have a keen interest in the OTT industry and its potential to contribute to the success of your business? In this article, we’ll dive into the most recent statistics on OTT app usage, including apps that dominate the market and how viewers interact with these platforms. We’ll also explore some of the key features that users are looking for in their streaming services, and offer insights into how you can leverage this information to optimize your own content and grow your audience. So let’s delve in deeper and take a look at the exciting world of OTT app streaming trends!
What is an OTT TV App?
Over-the-top television (OTT) is a phrase used to describe watching movies, series, and TV video material over the Internet. The user has complete control over what they watch and when they watch it and can pause/resume their preferred shows/videos whenever they want.
As per a Business Wire study, there will be more than 915 million OTT users worldwide by 2023, with the majority of them having at least one SVoD or subscription-based video-on-demand service subscription. So, OTT app development or OTT TV apps have become an inevitable element of the entertainment industry due to the massive increase in demand for audio and video content streaming.
Understanding Different Platforms for Your Business
Let’s look at the list of platforms that can assist your business in reaching its target market through digital media.
1. Apple TV
This primary streaming gadget includes an HDMI connection to connect with an HDTV. More than 25.1 million Americans use Apple TV devices, giving it a 13.2% share of the TV set-top market. Nonetheless, in terms of global streaming device market share, Apple TV lags behind Amazon Fire TV and Android TV.
2. Amazon Fire TV
The Amazon Fire TV is a media tool that streams music, games, and videos to your television. By plugging it into your television’s HDMI port, you can transform it into a smart TV. The device comes in two sizes: the Fire TV cube and the Fire TV Stick.
3. Android TV
Android TV has “tens of millions” of consumers worldwide, as it is a version of Google’s Android OS (operating system) designed specifically for TVs. Android TV is a complete operating system that allows TV viewers to download apps and have access to Google-based services.
4. Smart TV
A Smart TV is a television with internet connectivity and built-in apps, allowing you to access streaming services like Netflix or Hulu without needing an external device. This can benefit businesses that want to display content or advertisements on their TVs, as they can easily connect to the internet and stream content directly. Smart TVs are internet-connected televisions that provide a variety of streaming services, apps, and additional online content.
5. Samsung Tizen TV
Samsung Tizen TV is a smart TV platform developed by Samsung (TV app builder) that offers a range of features and functionality for users, including voice recognition, gesture control, and a customizable interface. It’s an operating system that is mainly designed for smart TVs. Samsung Tizen TV offers a user-friendly interface with easy navigation and access to various apps, including popular streaming services like Netflix, Amazon Prime Video, and YouTube.
6. LG Web OS TV
LG Web OS TV is another smart TV platform (best OTT platform) that provides users with access to various apps and streaming services, as well as advanced features like voice control and multi-tasking capabilities. This platform also prioritizes security measures, making it excellent for firms that manage sensitive data.
Must-Have Features While Creating OTT TV App
To create a competitive OTT TV app, it is essential to consider several features that can enhance the user experience and distinguish your application from others. These key features are included below:
1. Search Options: The OTT platform must include a search bar. The design should be easily visible and accessible to people of all ages. You can also have several genre options in the search drop-down box for easier access through varied content.
2. Categories: Categories are important to create an OTT TV app and help users easily navigate the content available on your app by organizing it into specific genres or themes, making it very easy to find what they are looking for.
3. Live: Another crucial feature to consider when developing an OTT TV app is live streaming, which allows users to watch their favorite television programs in real-time. This is especially useful for sports events or news broadcasts where viewers want to stay up-to-date on current events.
4. Watch Offline: This is yet another popular feature for OTT TV native apps that allow users to download video and watch it later without needing to connect to the internet. This is an excellent alternative for people who are often on the move or have limited access to Wi-Fi.
5. Multilingual: TV app development companies must offer multilingual information so that readers from various geographical regions can understand the content. Multilingual content will allow OTT service providers to grow their operations outside regional boundaries quickly. Netflix is one such fine example.
6. User Profile: Any app, whether streaming or non-streaming, includes an area where users may fill out information such as age, gender, nationality, and so on. Include a User Profile feature so users can customize their content preferences.
7. Content Categories: This feature allows users to easily navigate through different types of content, such as movies, TV shows, documentaries, or sports. This enables visitors to promptly and effectively discover their desired content.
8. Social Features: Social features are essential to developing the OTT TV app, as they enable consumers to stay in touch with friends and family while viewing their favorite TV episodes and movies. Examples of such functionalities include chat rooms, forums, and the capacity to exchange material on social networking platforms. By allowing users to connect with one another and participate in discussions about their favorite episodes or movies, these features assist OTT TV app providers in enhancing engagement and retention.
9. Screen Mirroring: Screen mirroring is also a valuable feature to launch OTT TV, as it allows users to view content on larger screens or share their viewing experience with others. It becomes more prevalent as more individuals use their mobile devices to access streaming services. There are two approaches to OTT TV app development:
· With Google Cast SDK
· With AirPlay- (via Apple TV or any linked iOS apps)
10. In-App Purchases: In-app purchases in the OTT solution allow users to purchase additional content or upgrade to premium versions of the app. This can be a great way to generate revenue for your app while providing users with access to even more content.
How to Get Started with OTT TV App Development?
OTT (Over-The-Top) TV app development (with TV app developers) can seem daunting, but it can be a smooth process with the right tools and resources. One option is to leverage the services of branded OTT platform providers to build a better platform. This approach ensures that your app is tailored to your specific needs and goals and that it is built using best practices and industry standards.
To get started, you should research different OTT solution providers to find one that aligns with your vision and budget. Once you have selected a provider, you can work with them to develop a plan for your app, including features, functionality, and design. The provider will then build the app using their expertise and resources, providing ongoing support and updates as needed. Then, with the help of an experienced OTT solution provider, you can create a high-quality TV app that meets the needs of both you and your users.
Conclusion
By partnering with a branded OTT solution provider, you can save time and resources while still creating a feature-rich, high-quality, professional-grade OTT TV app that meets the needs of your business and customers. So why not take advantage of this convenient option and start your OTT TV app development journey today?