TikTok vs. Reels Performance Statistics and Insights

With TikTok overtaking Google’s spot very last year as the most preferred website on the full online, TikTok’s body weight in marketing and advertising can no lengthier be missed.

Possessing the speediest-rising consumer base of all time, TikTok is possible to quickly come to be advertisers’ emphasis social media system – being transferred to the biggest part of the marketing budgets.

So, in which does this depart its most important competitor — Instagram Reels’ feature? Here’s how the photo appears for now.

While in the US, the overall variety of TikTok accounts would make for only 50 % of Instagram’s audience, when searching at each platforms from a efficiency perspective, TikTok is of course the foremost community.

Number of TikTok accounts in the US
Impression Credit history: Delivered by the Creator Socialinsider Number of TikTok accounts in the US

Obtaining an engagement price which is at least six situations increased than Instagram Reels’ – centered on a analyze executed by Socialinsider – TikTok is remarkably appreciated for its more genuine, unhinged material and the significantly less disruptive navigation and experience it delivers.

This is of course facilitated by the platform’s existing underdevelopment of its paid advertising and marketing attributes, which are not mature adequate but – as opposed to older platforms such as Instagram.

Talking of it, considering the fact that being dethroned as the most modern social community with TikTok’s outstanding rebellion, Instagram’s battle to keep its user foundation faithful continues to develop day-by-day – in spite of the quick and enlarging adoption of Reels.

Unquestionably, Reels – ever considering the fact that getting into the social media scene – have commenced to make some noise, finding speedy see, ideal now generating up for 20% of the time invested on Instagram.

Even so, in spite of the platform’s really hard thrust on its new feature, Instagram Reels are acquiring a more challenging time than TikTok in preserving social media consumers interested in exploring and participating with the content in the platform.

In accordance to the same review outlined, Instagram Reels get 44% less reviews than TikTok movies.

TikTok vs Reels Comment Rate
Impression Credit: Offered by the Creator Socialinsider TikTok vs. Reels Remark Rate

In the long run, provided than Reels have only borrowed TikTok videos’ short type principle, it is only natural for the end users to favor the authentic platform that launched the more recent online video format.

Probably, to make a considerable comeback, the subsequent phase should really be for Instagram to both appear up with an totally new thought or to develop further its Instagram Reels in a wholly new and innovative way.

Moreover, with YouTube coming into the playground of limited video content material with its Shorts attribute, it seems we are only at the threshold of a new social media era.

With 44% of social media people choosing TikTok as their most popular short-sort online video company for the minute, Reels and YouTube Shorts are competing with every single other for second location, attempting to capture up on TikTok’s success.

On the other hand, as all gigantic mother organizations of these platforms are established to spend monumental budgets into growing these new options, the future of social media and quick-variety video clip information is much more unpredictable than ever.

While TikTok is envisioned to stay the crowned social media platform when it will come to engagement for the foreseeable long term, facts reveals it is not invincible.

Social Media Engagement Rates
Graphic Credit history: Offered by the Creator Socialinsider Social Media Engagement Premiums


If right up until lately, Instagram, completely with the relaxation of the significant social networks, registered a significant engagement drop that led to TikTok’s insane engagement concentrations, with 2022 ending, the social media landscape has modified when more.

For certain, there is no denying that TikTok data the best engagement general, but commencing with very last calendar year, it has equally recorded an engagement fall – of no far more or significantly less than 28%.

Total, even though TikTok stands at the second at an typical engagement price of 4.25%, Instagram’s engagement has dropped to the worth of .60%.

TikTok Engagement Rate by Followers
Graphic Credit: Provided by the Author Socialinsider Engagement Price by Followers

As exposed by Socialinsider’s most up-to-date examine linked to social media industry benchmarks, on TikTok, the most engaging industries are types within just the FMCG sector – meaning beverages, adopted by foodstuff brands.

When heading over to Instagram, airlines make for the most engaging business on the system for the moment.


Back again to TikTok for the very last portion of the analysis of nowadays’ social media landscape and traits – with the platform’s so unique algorithm, an similarly beneficial insight for you – entrepreneurs around the world – is that, on typical, manufacturers contain four hashtags in a TikTok video’s caption (from rivaliq dotcom weblog).

However, with TikTok striving to be far more of a search motor, exhibiting content based mostly on search phrases and interests, when arranging to launch your business’ TikTok account, it may possibly be practical to have an strategy of what the major passions on TikTok are at the minute to greater comprehend your viewers.

Top INterests on TikTok
Image Credit: Furnished by the Writer Socialinsider Major Interests on TikTok



All in all, given the platform’s upcoming orientation and advertising and marketing prospective, it has become a should for makes that are intrigued in leveraging TikTok to very seriously action up their copywriting recreation.

Credit history Interior Report Images: Delivered by the Author Socialinsider Thank you!

Showcased Graphic Credit rating: Furnished by the Creator Socialinsider Thank you!


Elena Cucu

A joyful spreader of marketing-relevant information. At this time the knowledge geek from Socialinsider. Lately out there producing use of the electricity of storytelling when conducting insightful social media scientific tests. Regardless of whether it’s composing about everything social or traveling the environment dancing, everything I do is out of passion.

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