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We’re energized to unveil our new manufacturer identification that better reflects our eyesight of offering autonomous, human-like interactions for clients and staff members. It goes outside of surface area-stage aesthetics and aims to establish a further relationship with you, our users. It underscores our devotion to spearheading innovation and delivering options that propel organization growth. This motivation is even further exemplified by the introduction of our generative AI-pushed Dynamic Automation Platform (DAP).

So, let’s unravel the why, how, and what at the rear of the new Yellow.ai brand identification.

Why the identify Yellow.ai, you question?

The title draws inspiration from the legendary Yellow Internet pages, synonymous with connection and data.  But the option of title extends further than the guides. It not only pays homage to our roots, but also signifies the elementary attributes of warmth, pleasure, and optimism that are crucial in developing memorable client and staff encounters. 

The title also places a spotlight on the main of our item – AI. Our generative AI-run DAP, is driving excellent effects for enterprises throughout our Conversational Assistance Cloud, Conversational Commerce Cloud, and Conversational EX Cloud solution suites. 

Our brand promise

Launched by a few mates sharing a popular irritation with customer assist, we first began in 2016 as Yellow Messenger. Quickly forward to currently, where we do the job with around 1100 global enterprises and have had our honest share of eureka moments. A single of these is the realization that the two buyers and staff need discussions that are well worth remembering. They want to have discussions that leave them smiling and happy.

You know how when anyone raves about a brand’s consumer assistance, it sticks with you? Or when a new personnel posts on LinkedIn about the wonderful screening and on-boarding working experience they had with a company? These are the variety of unforgettable experiences we’re striving to build with our generative AI-run solutions. Due to the fact these pleased prospects and staff members turn into your champions, who constantly cheer for you.

And which is why our assure is to supply “Memorable conversations, everytime”

The new tagline captures our motivation to offering fantastic, partaking, and autonomous ordeals through the energy of AI-driven discussions. The rationale behind this tagline is threefold:

  • Customer Centricity: Yellow.ai’s state-of-the-art generative AI technology understands consumer inquiries, giving correct and empathetic human-like responses. This makes sure each conversation is engaging and leaves a long lasting constructive impression on customers, fostering loyalty.
  • Personnel Empowerment: Yellow.ai streamlines workplace processes by automating regime responsibilities, liberating up time for staff to engage in far more significant, complex interactions with clients and colleagues. This boosts their operate encounter, earning it far more satisfying and memorable, in the end selling worker retention.
  • Consistency and Dependability: We acquire our determination to excellent conversational ordeals seriously. That’s why we emphasize the phrase ‘everytime’ in our tagline – we think that every single dialogue matters. With presence in in excess of 85 nations around the world, Yellow.ai allows round-the-clock assist that spans languages, channels, time zones, and geographies. 

Just set, we are living by our tagline: ‘Memorable discussions, each individual time.” It is not just a catchy phrase it is our promise to you. We strive everyday to make sure that you, your buyers, and your staff are heard and valued.

A refined icon

Our symbol says it all. The speech bubble signifies our experience in conversational AI – we help discussions on a lot more than 35 textual content and voice channels, in above 135 languages. The slanted column is all about our motivation to innovation, and our target on offering bleeding edge generative AI-driven alternatives to automate consumer and worker activities. Alongside one another these two components build a easy however recognizable letter ‘Y’. And of system, the golden yellow shade symbolizes the heat and optimism that we convey to just about every discussion.

In summary, our brand is more than just a style – it’s a reflection of the 2 billion+ discussions we aid each and every quarter, all throughout the world.

Golden Yellow : The shade of happiness

Our new brand name hues reiterate the tale of who we are and what we stand for at Yellow.ai. The warm yellow hue represents our unwavering determination to delivering memorable, pleasant discussions. It’s a symbol of our human-centric tactic to AI-driven discussions.Meanwhile, the present day, company-concentrated shades of purple convey our experience and sophistication as a reliable automation associate for big enterprises. We’ve also integrated neutral colors like black, gray, and white into our brand palette. They aid equilibrium out the vibrancy of our yellow and purple hues, generating a cohesive and harmonious visible id.

Together, these colours generate a strong visible id that evokes feelings of have confidence in and reliability. They convey how considerably we have occur in the last 7 yrs, and how we visualize our long term of ongoing evolution to better serve enterprises all over the planet.

The Typography: Founders Grotesk, a Timeless Traditional

The choice of Founders Grotesk as our typography is a deliberate nod to the timeless magnificence and clarity that this font embodies. Its thoroughly clean strains and contemporary aesthetic replicate our determination to offering obvious and concise communication, even though seamlessly blending innovation with the traditional touch of human-like discussions.

Tone of voice

Our tone of voice is built to embody rationality, simplicity, and inspiration, conveying a feeling of maturity that we carry with our abilities. We consider in working with language that provides out curiosity and appeals to both of those the logical and emotional side of our audience, whether they are companies or conclusion-people

Real and inclusive pictures

Our storytelling is visually-pushed, translating elaborate subjects into participating and appealing visuals. All our property are designed with a world-wide way of thinking aligned with our variety and inclusion concepts. Our brand name imagery consists of a clean, uncluttered, expressive, and pure pictures.

The road ahead: Generating a environment of alternatives!

In tandem with the start of our generative AI-driven DAP,  our rebranding is much more than just a visual update. It is a celebration of our dedication to crafting unforgettable conversations with each and every interaction. It is a celebration of our consumers, our associates, our buyers and our Yellow tribe. It is a homage to our earlier and a harbinger of our upcoming. 

As we embark on this thrilling journey, we invite you to sign up for us and encounter the sights, appears, and feelings of our rebrand by seeing our captivating film.

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