The holiday shopping experience has come a long way, from customers battling crowds of shoppers in a busy mall or market to the convenience of browsing online. Today, artificial intelligence (AI)-powered shopping solutions have changed the game entirely. Even retailers have embraced the competitive advantage of AI shopping, with the expectation that AI will drive their sales in the holiday season of 2023.
Google and Microsoft’s AI-generated Gift Choices
Numerous tools and applications help retailers provide AI-generated gift choices this holiday for their customers. Tech giants like Google and Microsoft have recently launched AI-generated shopping and gifting software to help your customers find the ideal gift.
Google and Microsoft have invented an artificial intelligence (AI) tool that can help customers find an ideal gift this holiday season. For example, if you are shopping for a 5-year-old boy, these tools can help you find the right gift, which is available online.
On the other hand, e-commerce retailers gain leverage as customers find the potential website where they can find the right product at the correct price.
Simon offers gift purchasing with the AI Search Tool.
This AI shopping tool was an experiment that turned out to be profitable for in-store shoppers and employees. The Simon search tool assists customers looking for in-stock items at participating retailers by visiting Simon’s property before and during their visit. This allows customers to select and buy their desired gifts from their desired retailers.
Simon Chief Marketing Officer Lee Sterling stated, “Shopping at our centers during the holiday season is always festive, and we are excited to make the experience extra special this year with our Simon ‘helper elves’ who will be using customized AI technology to make gift finding easier for busy shoppers.”
To sum up, retailers that leverage AI can bring a better in-store and online experience to their customers at the next level. Visionaries believe AI has the potential to bring a lot to the table, especially for retailers who are looking for more personalized experiences, sustainability, and better insight into customers’ behavior during online purchases. So, for the 2023 holiday season, retailers need to strategize their traditional marketing techniques and think of a broader picture with AI.
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