October 3, 2023

Volvo, for life – researching the psychology of safety

Volvo Automobiles has basic safety at the forefront of every thing it has done for the past 95 decades, and it aims to continue on its management in automotive security for the subsequent century with a increased concentrate on the psychological facets that pave the way in the direction of redefining how basic safety is perceived.

Volvo envisioned a aim 15 many years back that no one really should be killed or significantly injured in a new Volvo vehicle, and while that objective has nevertheless to be arrived at, the carmaker now knows why – beyond dealing with exterior factors, it is also the driver that requirements to be greater comprehended.

When you experience risk-free, you can be actually absolutely free, asserts Volvo, and the view arrives as element of its newest endeavours that have led to the Swedish automaker contemplating security from distinct perspectives.

By way of its ongoing scientific studies as part of its ambition in direction of not just protecting lives in the motor vehicle, but also to assistance individuals are living their most effective life, Volvo now strives to realize larger road protection by improved being familiar with how specified disorders or conditions may perhaps affect you, the driver.

What time of the working day is a driver most likely to be distracted? What distracts the most when driving, and why? What feelings have an impact on a driver the most when driving, or conversely, does driving influence one’s thoughts – does heartbreak increase one’s braking distance, and does joy existing a protection hazard?

These issues and extra are section of Volvo’s latest ‘For Life’ campaign, as Volvo will work to far better understand driver psychology no subject how harmless Volvo can make its cars and trucks, they are only as safe and sound as the minds functioning them, states the automaker. Which is due to the fact the problems of own lifetime aren’t put on hold when somebody normally takes the wheel their thoughts and emotions are taken together for the drive, too.

These are critical points, especially as in Malaysia we are quickly approaching a festive period where by a large vast majority of the populace will be getting to the roadways for extended journeys as loved ones visits turn into particularly prolific throughout this time.

The moment again, the driver is crucial to a safe and sound journey, and so the aforementioned details are tackled and questions are posed on the Volvo Motor vehicle Malaysia web-site in this article, and audience can partake in the pop-up questionnaire (situated close to halfway down the web site).

Volvo Vehicles also portrays many personalities in their respective fields of knowledge, who are drawn on what circumstances make them really feel secure – enjoy just about every of them in their aspect in the video clip under. The folks depicted are musician Seinabo Sey, Paralympic monitor winner Liu Cuiqing and skateboarder Sky Brown.

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