June 21, 2024

Yellow.ai & Rajmandir Hypermarket: Improving user engagement with goal-oriented omnichannel campaigns


In today’s electronic age, consumer engagement has come to be far more vital than ever right before. As an increasing quantity of clients store online, vendors are wanting for ways to interact with their shoppers and give a customized and seamless shopping encounter. 

Corporations that have invested in omnichannel strategies have observed a 1.5x bigger YoY expansion than other organizations in repeat order rates, shopper lifetime price, and lessened consumer churn.

One particular way to achieve this is by means of the use of aim-oriented conversational omnichannel campaign workflows. By leveraging chatbots, voice assistants, or messaging platforms, stores can guidebook consumers towards a unique target, this kind of as getting a products, building a invest in, or acquiring assistance. This method not only enhances user engagement but also gives a holistic working experience across various channels.

Yellow.ai’s new aspect Flows enables corporations to build goal-unique workflows and structure interactive, omnichannel conversational strategies to construct brand name awareness, enhance engagement charges, and generate conversions. 

Use Flows to maximize achieve and engagement in a few ways: 

  1. Set up conversational workflows based on ambitions, in a number of clicks
  2. Develop omnichannel strategies to engage with end users
  3. Assess and boost the usefulness of strategies

Listen to it from Aditya Mittal, Business Improvement Supervisor at Rajmandir Hypermarket on how they utilized Yellow.ai’s Flows to structure an helpful promoting marketing campaign: 

Rajmandir Hypermarket is a foremost retail chain in India and features a large vary of products and solutions at aggressive rates with a focus on quality and shopper gratification. The workforce wanted to launch a goal-primarily based marketing and advertising marketing campaign that was specific toward end users of the South Delhi store to enhance shop visits and deliver visibility into delivers.  

We made use of to deliver outbound strategies but noticed limited success—the ‘read’ rates on WhatsApp have been much less, the conversation was informational not conversational, ensuing in a significant variety of unread and undelivered messages. 

We desired to pivot toward a much more efficient method with Yellow.ai, by planning a aim-oriented conversational campaign on WhatsApp to: 

  1. Boost offer you visibility and awareness 
  2. Enhance engagement (read) rates  
  3. Understand person intent to pay a visit to the keep & make improvements to conversions

Setting up the campaign workflow 

  1. Soon after sending the initial notification, a second notification was despatched after 8 several hours to users who did not interact. 
  1. For those people who opened the information, a stick to-up was sent within just 2 hrs, to have an understanding of their intent to take a look at the retail outlet.


The workforce automated conversational campaigns and focused particular consumers and noticed some excellent effects. There was a raise in engagement considering the fact that we ended up sending conversation on our user’s preferred channel, building it far more handy for them to accessibility the details or services they will need. 

  • Reached an engagement charge of 74.48%
  • Diminished prices by 40%
  • Realized examine premiums of 80% 


  1. Make AI-run conversational strategies by environment up aim-oriented workflows, employing Yellow.ai’s generative AI capabilities.
  2. Improve arrive at, re-interact buyers together their acquiring journey.
  3. Obtain significant engagement costs, reduce costs and strengthen go through premiums.

If you’d like to try out this characteristic


Aditya Mittal

Aditya Mittal is a Organization Advancement Manager at Rajmandir Hypermarket. By leveraging technological innovation and automating procedures, he is aiding the corporation turn into far more effective and client-concentrated. Aditya’s ability to consider innovatively and embrace adjust is contributing to the Rajmandir Hypermarket’s swift progress in the remarkably competitive grocery retail industry in India.

Pritika Ramani

Pritika has in excess of 9 yrs of expertise in solution and consumer advertising and has worked in firms this kind of as Zoho and Freshworks. She has know-how in taking care of GTM launches, driving profits enablement and products adoption. She likes to unwind by reading, cooking or seeing documentaries on Netflix.


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